FRISCO, Texas — Athlete storytelling & brand development company FanWord has partnered with Lone Star NIL, the new name, image and likeness opportunity established for the exclusive benefit of Texas-based collegiate student-athletes enrolled at in-state universities and colleges.
Through FanWord Directory, Lone Star NIL has launched its official college athlete directory to further assist its Texan student-athletes with NIL opportunities, promote various initiatives, and give athletes a unique website-like profile for marketing purposes.
“We are very excited to partner with FanWord to provide this valuable asset to our student-athlete partners,” Lone Star NIL Founder and CEO Tom Burnett said. “With FanWord’s innovative public-facing platform, we look forward to further promoting our high-achieving students and providing them another way to establish and build their NIL opportunities.”
The directory also makes it easier for fans and organizations to instantly see the various ways they can connect and collaborate with student-athletes. Supporters can use a variety of filters, search functionality, and many other features to learn more about each individual athlete.
“We’ve been big fans of Lone Star NIL’s unique and innovative approach to NIL since day one,” FanWord CEO Chris Aumueller said. “It means a lot to us to be now partnering with and supporting them on their journey, and helping their student-athletes further maximize NIL opportunities.”
To check out the directory, click here.
Student-athletes interested in joining the directory must first register with Lone Star NIL at this LINK.
FanWord is a storytelling and brand development company for the college sports and NIL industry that works with more than 50 athletic organizations across the country. To learn more about FanWord’s athlete directory product, FanWord Directory, click here.
ABOUT LONE STAR NIL
LONE STAR NIL, LLC™️ is the new name, image and likeness opportunity established for the exclusive benefit of Texas-based collegiate student-athletes enrolled at in-state universities and colleges. The nation’s first NIL program with a select statewide focus, LONE STAR NIL promotes enrollment, retention and graduation at in-state schools, and directly connects Texan student-athletes with state businesses, charities and communities.